First, iPhone6s unlikely to avoid "super cycle." Many fruit powder may still remember such a curve: iPhone sales and Apple's sales growth in 2013, when the lowest valley. Then September release of the new iPhone is 5s and 5c, but after the release of Apple's sales growth only contributed less than 20%. The following year, when iPhone6 and iPhone6plus release, followed by a quarter of Apple's sales growth rate of 30%.
In fact, although the frequency of the phone constantly updated faster iterations, but for ordinary consumers, already there are too many users to buy the iPhone 6, which to some extent will weaken Apple's upcoming launch in September a new generation of mobile phones iPhone6s, iPhone6s Plus needs.
According to the above "super cycle", foreign analysts also judge: Apple shipped a peak was in December 2014, the next peak period you may have to wait until after the September 2016 release iPhone 7 will appear.
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Secondly, the most critical for Apple Greater China market has quietly changed. And this or can directly affect iPhone sales.
Only iPhone 6 listed so far, Apple CEO Tim Cook had visited China twice, enough to see the importance of the Greater China market. Last month just ended second quarter earnings call, Cook once again stressed that China will sooner or later become Apple's largest market, when iPhone sales in China has surpassed the United States.
But it is worth noting that the Chinese market is also undergoing some changes quietly. Independent market research firm Canalys released a report Monday said the second quarter of this year, millet and Huawei two Chinese mobile phone manufacturers have pushed Apple's smartphone market in China the third position. Of course, such a data is not enough to brand par, but enough to show that the domestic market is to diversify. More and more users trust Apple, but also began to try other brands more focused. In particular, in the past few years when people mention the domestic machine automatically equate with the cottage or shoddy, but now more and more acceptance.
And other such main camera, HiFi beauties or single function mobile phones more and more attention, there is a deeper point of memory; another example of some of the new start-up companies to explore the needs of the target user more precise mobile phone market is growing so ...... Diversification. Just as consumers are reluctant to wear filled Zhuangshan Nike, Adidas, the naturally choose some niche brands. When faced with innovation bottlenecks phone functions how will the market, "a dominant" for too long?
Summary view, although I do not optimistic about iPhone6s market and sales, but not to question its ability to innovate products, but because the market taking into account the trend of diversification saturation, user demand, and industry.
So, as the beginning of the article said, this or just "transitory trouble." Because in the long run, in the high-end market weakness, Samsung, HTC, Apple still has no rival. Additionally, the moment is facing a huge replacement market, Apple's position in the industry being difficult to shake.
Read more: Recover Lost Contacts on iPhone 6 Plus/6
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